Ash Harper is a London born creator with Vincentian and Sierra Leonean Heritage, currently living in Aberdeen, Scotland. He is the founder of the EVOCOMB brand and movement. His brand champions heritage, diversity and individuality by promoting a change to the hair industry.
We caught up with Ash recently to talk about hair care, empowerment, and Black History Month.
What is EvoComb and what inspired you to create a platform for this particular movement?
Evocomb is a unique fusion of technology, culture and fashion. It’s hand carved hair accessories inspired images and art that embrace diversity and individuality. My accessory designs are more than just hair combs, they inspire the creation of art and NFT art in the same vein. Evocomb was born from my divergent perspective on the hair industry, its impact on people and cultures as they grow, and my strong commitment to promoting fairness and diversity. Evocomb strives to celebrate all hair types, styles, and textures, breaking free from the confines of conventional beauty standards. It aims to empower individuals to embrace their hair through artful expression, divergent thinking and great events.
Eurocentric beauty standards dominate the industry still, what other brands and natural afro-hair role models should we follow who are amplifying hair heritage?
There are several inspiring brands and role models amplifying hair heritage and diversity in the industry. Some notable ones include:
Kanaizagallery www.kanaiza.com (Celebrating Art, Culture, Fashion and Storytelling) brand has made inclusivity a cornerstone of its mission, offering a wide range of artists of all skin tones to an even wider sphere
- My Ma : Many thanks to mum for the natural hair care products Pure Ethically processed Shea Butter and for encouraging my self-expression and self-acceptance.
- Herbal Essences, bio renew (vegan conditioner): The company is developing sustainable strategies to cooperate with the environment. Procter & Gamble Introduced 1971; 52 years ago
- Ayoola Smart : Ayoola Smart was born on 19 March 1994 in Schull, County Cork, Ireland. She is an actress, known for Juliet, Naked (2018), Cocaine Bear (2023) and Killing Eve (2018) and has used her platform to challenge beauty standards and celebrate natural hair.
- The Curly Scott (Scott Cooper): A prominent curly hair specialist and influencer who educates and empowers individuals to embrace their natural hair textures.
- Recognition to Ma Harper: Many thanks to mum for the natural hair care products, Pure Ethically processed Shea Butter and for encouraging my hair self-expression and self-acceptance.
What has your natural hair journey been like?
My natural hair journey has been a profound and transformative experience. It's been a journey of self-discovery, self-acceptance and empowerment. Embracing my natural hair has allowed me to connect more deeply with my cultural heritage and to appreciate the beauty of hair creativity and diversity. It's also been educational by learning to care for my hair in its natural state and experimenting with various styles. Overall, it's been a positive journey of authenticity and self expression.
What is your hair care regime?
My hair care regime is revolves around, creating a positive hair care experience incorporating nurturing and celebrating my natural hair. It involves listening to ascendent music, gentle shampooing, deep conditioning, and using natural oils to maintain moisture and promote healthy growth. I will nearly always detangle while showering and embrace a variety of hairstyles that showcase its versatility.
How many hair types are there?
There is a widely recognised hair typing system known as the Andre Walker Hair Typing System, which classifies hair into four main categories (Type 1 to Type 4) based on curl pattern. Each category is further divided into subcategories. However, it's important to note that this system is just one way to describe hair and many people have unique hair that doesn't fit neatly into these categories. Hair types can vary widely, and each person's hair is beautifully unique. Emma Dabiri - the author of “Don't Touch My Hair” discusses the emblematic theme of afro-textured hair, as it pertains to race, gender, social codes, tradition and culture.
What is your opinion on hair discrimination in schools and the impact this could have on young Black and People of Colour?
Hair discrimination in schools can have a profound and lasting impact on young Black and People of Colour. It sends a damaging message that their natural hair is somehow inferior or inappropriate, which can erode self-esteem and self-worth. Such discrimination can also hinder students who may become preoccupied with conforming to Eurocentric standards rather than focusing on learning. It's crucial to combat hair discrimination in schools and create environments that celebrate diversity and cultural heritage.
Emma Dabiri is the author of 'Don't Touch My Hair.' She discusses the emblematic theme of afro-textured hair, as it pertains to race, gender, social codes, tradition, and culture. How important is identity and championing racial characteristics in this current political climate?
In our current political climate, championing racial identity and characteristics is of utmost importance. Embracing and celebrating protected characteristics, including afro-textured hair, is a powerful act of resistance against systemic racism and discrimination. It fosters a sense of pride and self-acceptance among marginalized communities, contributing to a more inclusive and equitable society. Emma Dabiri's work sheds light on the intersection of race, culture, and identity, reminding us of the significance of these conversations in our evolving world.
As we approach Black History Month, celebrating Black hair and Black pride is hugely championed. What is your opinion on hair discrimination in schools and the impact this could have on young Black and People of Colour?
Hair discrimination in schools can have a profound and lasting impact on young Black and People of Colour. It sends a damaging message that their natural hair is somehow inferior or inappropriate, which can erode self-esteem and self-worth. Such discrimination can also hinder students who may become preoccupied with conforming to Eurocentric standards rather than focusing on learning. It's crucial to combat hair discrimination in schools and create environments that celebrate diversity and cultural heritage.
What can we expect from Ash Harper and EvoComb in the coming year?
In the coming year we are planning to continue championing diversity, equity, and inclusion in the hair industry. I'll be creating more Ecocombs (hand crafted wooden hair accessories) and hopefully launching new innovative Evocombs (3D Printed hair accessories, art and images) inspired by Ecocombs for all hair types and textures. Additionally, our commitment to education will shine through with our research and hopeful collaboration with organisations within Aberdeen offering Trichology courses, while trying to make hair education accessible to all. We'll be actively participating in events, fashion shows, and collaborations that promote inclusivity and cultural appreciation. In essence, you can expect a year filled with creativity, empowerment, and the beauty of embracing all hair types and textures.
Check out evo.comb on Instagram now and join the movement!
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